Cumpleaños Jumbo
Agency: Ogilvy Dominicana | Client: JUMBO
What I did:
I was responsible for the layout design and image manipulation of a 28-page physical catalog for Jumbo's "Cumpleaños" campaign, celebrating their anniversary.
The catalog's primary focus was to showcase anniversary discounts, with a vibrant Mexican-inspired "Fiesta del Ahorro" theme, aiming to create a lively and festive atmosphere.
Main tasks:
Layout Design: Arranged content to clearly highlight the anniversary discounts while ensuring a festive and cohesive design throughout the 28 pages.
Image Manipulation: Optimized and enhanced product images, ensuring they aligned with the "Fiesta del Ahorro" theme, bringing out the energetic and colorful essence of Mexican celebrations.
Brand Consistency: Maintained Jumbo’s branding guidelines, and followed a pre-approved design line incorporating Mexican-inspired elements to enhance the celebratory theme and ensure a consistent look and feel across the catalog.
The result:
The final result was a vibrant, festive print catalog that effectively showcased Jumbo's anniversary discounts while embracing the "Fiesta del Ahorro" theme, bringing a sense of joy and excitement to the celebration.
Explore the full digital catalog "Cumpleaños Jumbo"
